{"id":243281,"date":"2023-04-27T10:40:41","date_gmt":"2023-04-27T10:40:41","guid":{"rendered":"https:\/\/sustainablealmond.eu\/notre-projet\/"},"modified":"2024-05-31T07:53:53","modified_gmt":"2024-05-31T07:53:53","slug":"notre-projet","status":"publish","type":"page","link":"https:\/\/sustainablealmond.eu\/fr\/notre-projet\/","title":{"rendered":"Notre projet"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb admin_label=\u00a0\u00bbProduct Type\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#fcfaf7&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb custom_padding=\u00a0\u00bb10vw|||||\u00a0\u00bb top_divider_height=\u00a0\u00bb50%\u00a0\u00bb top_divider_repeat=\u00a0\u00bb0.4x\u00a0\u00bb bottom_divider_style=\u00a0\u00bbwave\u00a0\u00bb bottom_divider_height=\u00a0\u00bb80%\u00a0\u00bb bottom_divider_repeat=\u00a0\u00bb0.6x\u00a0\u00bb bottom_divider_flip=\u00a0\u00bbvertical|horizontal\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/sustainablealmond.eu\/wp-content\/uploads\/2023\/05\/mapa_europa.png\u00a0\u00bb title_text=\u00a0\u00bbmapa_europa\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-10vw||-20vw|-10vw\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0vw|0vw|0vw|0vw\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4&Prime; header_font=\u00a0\u00bbRns Sanz||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb60px\u00a0\u00bb header_2_font=\u00a0\u00bbCormorant Garamond|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#002855&Prime; header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-58px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-58px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb34px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_letter_spacing_tablet=\u00a0\u00bb0px\u00a0\u00bb header_2_letter_spacing_phone=\u00a0\u00bb0px\u00a0\u00bb header_2_letter_spacing_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Notre projet<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4&Prime; text_font=\u00a0\u00bbRns Sanz||||||||\u00a0\u00bb text_letter_spacing=\u00a0\u00bb0.5px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb transform_scale_tablet=\u00a0\u00bb\u00a0\u00bb transform_scale_phone=\u00a0\u00bb\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_translate_tablet=\u00a0\u00bb\u00a0\u00bb transform_translate_phone=\u00a0\u00bb\u00a0\u00bb transform_translate_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate_tablet=\u00a0\u00bb\u00a0\u00bb transform_rotate_phone=\u00a0\u00bb\u00a0\u00bb transform_rotate_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew_tablet=\u00a0\u00bb\u00a0\u00bb transform_skew_phone=\u00a0\u00bb\u00a0\u00bb transform_skew_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin_tablet=\u00a0\u00bb\u00a0\u00bb transform_origin_phone=\u00a0\u00bb\u00a0\u00bb transform_origin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_styles_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_letter_spacing_tablet=\u00a0\u00bb\u00a0\u00bb text_letter_spacing_phone=\u00a0\u00bb0px\u00a0\u00bb text_letter_spacing_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_styles_tablet=\u00a0\u00bb\u00a0\u00bb transform_styles_phone=\u00a0\u00bb\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>L&rsquo;amande europ\u00e9enne est un produit\u00a0:<\/p>\n<ul>\n<li><span style=\"color: #993300;\">S\u00fbr :<\/span> conforme aux normes europ\u00e9ennes.<\/li>\n<li><span style=\"color: #993300;\">Sain :<\/span> avec des bienfaits pour le consommateur.<\/li>\n<li><span style=\"color: #993300;\">Durable :<\/span> elle prot\u00e8ge l&rsquo;environnement et la qualit\u00e9 de vie dans les zones rurales.<\/li>\n<li><span style=\"color: #993300;\">De qualit\u00e9 :<\/span> avec des caract\u00e9ristiques favorisant l&rsquo;\u00e9conomie circulaire.<\/li>\n<\/ul>\n<p>Gr\u00e2ce \u00e0 la r\u00e9glementation europ\u00e9enne, nos amandes r\u00e9pondent aux normes les plus strictes du monde en mati\u00e8re de s\u00e9curit\u00e9 alimentaire, de qualit\u00e9 et, surtout, de durabilit\u00e9 environnementale.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb40px|auto||auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image_icon_width=\u00a0\u00bb75px\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; header_font=\u00a0\u00bbCormorant Garamond|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb26px\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb transform_scale=\u00a0\u00bb110%|110%\u00a0\u00bb transform_scale_tablet=\u00a0\u00bb100%|100%\u00a0\u00bb transform_scale_phone=\u00a0\u00bb100%|100%\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||-100px\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||36px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb80px|30px|80px|30px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||80px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb21px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#f2ba44&Prime; border_style_all_image=\u00a0\u00bbnone\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; box_shadow_vertical=\u00a0\u00bb20px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb64px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.15)\u00a0\u00bb image_max_width=\u00a0\u00bb90px\u00a0\u00bb image_max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Environ 70 % des amandes consomm\u00e9es en Europe proviennent des \u00c9tats-Unis.<\/p>\n<p>En Allemagne, environ 65 % des amandes import\u00e9es sont des \u00c9tats-Unis, tandis que 20 % sont espagnoles (donn\u00e9es de la Banque mondiale de 2021).<\/p>\n<p>En France, plus de 50 % des importations proviennent d&rsquo;Espagne, mais les \u00c9tats-Unis et l&rsquo;Australie en repr\u00e9sentent encore pr\u00e8s de 30 %.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image_icon_width=\u00a0\u00bb75px\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; header_font=\u00a0\u00bbCormorant Garamond|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb26px\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb transform_scale=\u00a0\u00bb110%|110%\u00a0\u00bb transform_scale_tablet=\u00a0\u00bb100%|100%\u00a0\u00bb transform_scale_phone=\u00a0\u00bb\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_translate_tablet=\u00a0\u00bb\u00a0\u00bb transform_translate_phone=\u00a0\u00bb\u00a0\u00bb transform_translate_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate_tablet=\u00a0\u00bb\u00a0\u00bb transform_rotate_phone=\u00a0\u00bb\u00a0\u00bb transform_rotate_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew_tablet=\u00a0\u00bb\u00a0\u00bb transform_skew_phone=\u00a0\u00bb\u00a0\u00bb transform_skew_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin_tablet=\u00a0\u00bb\u00a0\u00bb transform_origin_phone=\u00a0\u00bb\u00a0\u00bb transform_origin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||-100px\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||36px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb80px|30px|95px|30px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||80px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb21px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#f2ba44&Prime; box_shadow_style=\u00a0\u00bbpreset1&Prime; box_shadow_vertical=\u00a0\u00bb20px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb64px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.15)\u00a0\u00bb image_max_width=\u00a0\u00bb90px\u00a0\u00bb image_max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Pour toutes ces raisons, l&rsquo;association espagnole SAB-Almendrave et la portugaise CNCFS (Centro Nacional de Compet\u00eancias dos Frutos Secos) ont d\u00e9cid\u00e9 de <strong>lancer un programme europ\u00e9en<\/strong> ax\u00e9 sur la durabilit\u00e9 dans le processus de production des amandes ib\u00e9riques.<\/p>\n<p>La campagne vise \u00e0<strong> mieux faire conna\u00eetre les amandes europ\u00e9ennes et \u00e0 renforcer leur notori\u00e9t\u00e9<\/strong>, en mettant l&rsquo;accent sur leur durabilit\u00e9. Elle a \u00e9galement pour but de faire augmenter la demande et de faciliter l&rsquo;expansion du produit.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe01d;||divi||400&Prime; icon_color=\u00a0\u00bb#000000&Prime; image_icon_width=\u00a0\u00bb75px\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; header_font=\u00a0\u00bbCormorant Garamond|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb26px\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb background_color=\u00a0\u00bb#f2ba44&Prime; transform_scale=\u00a0\u00bb110%|110%\u00a0\u00bb transform_scale_tablet=\u00a0\u00bb100%|100%\u00a0\u00bb transform_scale_phone=\u00a0\u00bb100%|100%\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||-100px\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||-40px\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb80px|30px|160px|30px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||80px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb21px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#f2ba44&Prime; box_shadow_style=\u00a0\u00bbpreset1&Prime; box_shadow_vertical=\u00a0\u00bb20px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb64px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.15)\u00a0\u00bb image_max_width=\u00a0\u00bb90px\u00a0\u00bb image_max_width_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Ainsi, la campagne se concentre sur <strong>4 march\u00e9s<\/strong> de l&rsquo;Union europ\u00e9enne\u00a0 :<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Espagne<\/span><\/h3>\n<h3><span style=\"color: #000000;\">Portugal<\/span><\/h3>\n<h3><span style=\"color: #000000;\">Allemagne<\/span><\/h3>\n<h3><span style=\"color: #000000;\">France<\/span><\/h3>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||22px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5vw||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0vw||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0vw||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRns Sanz||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">La campagne repose sur une strat\u00e9gie \u00e0 360o combinant une partie informative et une partie cr\u00e9ative. La premi\u00e8re vise \u00e0 communiquer les caract\u00e9ristiques propres aux amandes europ\u00e9ennes, qui les distinguent de celles provenant d&rsquo;autres pays.<\/p>\n<p style=\"text-align: center;\">Ces derni\u00e8res comprennent notamment la durabilit\u00e9 \u00e9cologique et sociale, l&rsquo;excellente gestion de l&rsquo;eau, le grand investissement des producteurs dans la recherche et le d\u00e9veloppement afin de garantir la qualit\u00e9 et la s\u00e9curit\u00e9 alimentaire, ou encore leur position privil\u00e9gi\u00e9e dans le domaine de la production bio.<\/p>\n<p style=\"text-align: center;\">Pour ce qui est de la cr\u00e9ativit\u00e9, un message direct et puissant a \u00e9t\u00e9 choisi pour mettre en \u00e9vidence cette composante importante de la durabilit\u00e9<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb22px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-36px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-36px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/sustainablealmond.eu\/wp-content\/uploads\/2023\/07\/graph_almond_01_fr.jpg\u00a0\u00bb title_text=\u00a0\u00bbGrafica\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/sustainablealmond.eu\/wp-content\/uploads\/2023\/07\/graph_almond_03_fr.jpg\u00a0\u00bb title_text=\u00a0\u00bbGrafica\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/sustainablealmond.eu\/wp-content\/uploads\/2023\/07\/graph_almond_02_fr.jpg\u00a0\u00bb title_text=\u00a0\u00bbGrafica\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/sustainablealmond.eu\/wp-content\/uploads\/2023\/07\/graph_almond_04_fr.jpg\u00a0\u00bb title_text=\u00a0\u00bbGrafica\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRns Sanz||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">De plus, afin de standardiser la campagne dans tous les m\u00e9dias et pays, nous avons cr\u00e9\u00e9 <strong>un label<\/strong> qui servira \u00e9galement \u00e0 transmettre les valeurs des amandes europ\u00e9ennes en un coup d&rsquo;\u0153il.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/sustainablealmond.eu\/wp-content\/uploads\/2023\/07\/sello_fr.png\u00a0\u00bb title_text=\u00a0\u00bbsello_fr\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRns Sanz||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Enfin, nous avons un protagoniste (et prescripteur de luxe) grand connaisseur de fruits \u00e0 coque. Ce petit personnage sympathique, attach\u00e9 \u00e0 la nature, tr\u00e8s actif et sain transmet mieux que quiconque toutes les valeurs identifiant l&rsquo;amande europ\u00e9enne. Il s\u2019agit de l\u2019<strong>\u00e9cureuil roux.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<a class=\"vp-a vp-dr\" href=\"https:\/\/youtu.be\/ine1JLQiEsM\" rel=\"nofollow\" data-width=\"1920\" data-height=\"1080\" data-dwrap=\"1\" data-controls=\"1\" data-iv=\"1\"><img decoding=\"async\" class=\"vp-img\" src=\"https:\/\/sustainablealmond.eu\/wp-content\/uploads\/2023\/07\/Video_campana_fr.jpg\"><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre projetL&rsquo;amande europ\u00e9enne est un produit\u00a0: S\u00fbr : conforme aux normes europ\u00e9ennes. Sain : avec des bienfaits pour le consommateur. Durable : elle prot\u00e8ge l&rsquo;environnement et la qualit\u00e9 de vie dans les zones rurales. De qualit\u00e9 : avec des caract\u00e9ristiques favorisant l&rsquo;\u00e9conomie circulaire. Gr\u00e2ce \u00e0 la r\u00e9glementation europ\u00e9enne, nos amandes r\u00e9pondent aux normes les plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-243281","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/pages\/243281"}],"collection":[{"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/comments?post=243281"}],"version-history":[{"count":7,"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/pages\/243281\/revisions"}],"predecessor-version":[{"id":243648,"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/pages\/243281\/revisions\/243648"}],"wp:attachment":[{"href":"https:\/\/sustainablealmond.eu\/fr\/wp-json\/wp\/v2\/media?parent=243281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}