SIAL Paris 2024

SIAL Paris 2024 has been the perfect showcase to present the sustainability and quality of European almonds in France. With a large dedicated space, the ‘Sustainable EU Almond’ campaign has leveraged the power of this fair, the largest food industry event in Europe, to introduce professionals from various countries, especially the French, to the unique characteristics of this healthy and sustainable food, originating from the Iberian Peninsula, cultivated in Spain and Portugal, and quickly becoming a trend.