Salón Gourmets 2023
From April 17 to 20, 2023, the Salón Gourmets fair at IFEMA (Madrid) served as the stage for the pre-launch of the “European Sustainable Almond” campaign. European almonds stood out for their gastronomic excellence and focus on sustainability. At a booth designed for the event, tastings of varieties such as Marcona and Guara were offered, along with the distribution of promotional campaign materials, successfully positioning European almonds as a benchmark in sustainability.